The project HER-UKR: Challenges and opportunities for EU heritage diplomacy in Ukraine addresses the role of cultural heritage in the EU’s external action. The project, carried out by a consortium of 15 universities from 14 countries (Belgium, Ukraine, New Zealand, Czech Republic, Georgia, Poland, Germany, France, the Netherlands, Sweden, Estonia, Canada, the USA, and China), was co-funded by the EU within the ERASMUS+ Jean Monnet Policy Debate action. The project was coordinated by KU Leuven under the leadership of Professor Lien Verpoest.
Ukropedia is one of the main research deliverables of Work Package (WP) 5 “Strategic Communication of Ukraine’s Heritage” within HER-UKR. WP5 aimed to analyse the role and place of heritage in strategic communication of and by Ukraine to the world during and after the war; develop new strategic communication tools to communicate Ukraine strategically in the context of the “battle of narratives”; and explore three conceptual intersections impacting the “battle of narratives” in the issue-area of heritage: “What is there?”, “What is needed?”, and “How to move on?”
The WP5 programme has been designed and delivered in collaboration between University of Canterbury (New Zealand) (lead organisation) and Cherkasy National University (Ukraine) bringing together 28 researchers.

